Every opportunity to speak on someone else’s stage is a privilege because they’re trusting you with their audience..
But where is the line between it being a great opportunity to grow your business and selling yourself short?
Yes, free speaking can be a powerful tool in your marketing strategy…however without a purposeful plan in place you can end up adding another to-do item to your task list without any real payoff for all your hard work.
A worthwhile trade-off for speaking on stage for free can and should be something that’s aligned with your bigger business goals.
Before you commit to your next unpaid talk, let’s dissect the nuances of free speaking—understanding the real costs it requires, how to filter opportunities that come your way, and if you have to say no, how you can decline gracefully without slamming shut doors to future collaborations.
This episode is a gold mine of insights to help you navigate and make smart decisions for leveraging free speaking gigs as the massive marketing opportunity they can be for your business.
In this episode, you’ll discover:
- What essentially is free speaking and the intangible cost it requires
- Understanding the Law of Reciprocity—the balance between what you’re giving vs what you’re getting
- The Pros and Cons of speaking for free— is it right move for you to market and grow your business
- Clarifying questions to help you filter if an opportunity is going to be worth your time
- How to gracefully say no to opportunities that aren’t great fit for you (without feeling like a total jerk)
- Plus some examples and tactics to use free speaking opportunities to grow your business and monetize your time off stage
OTHER WAYS TO ENJOY THIS EPISODE:
- Listen to the full episode on Apple Podcast or Spotify
- Read the episode transcript
PREVIOUS EPISODE MENTIONED:
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- Ep #64 – 4 Things to Do NOW to Prepare for Pitching in 2021
- Ep #73 – How to Personalize Pitching using a VA with Emily Reagan – Part 1
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