Ep 235 - What Does Go-To Really Mean (And How Do You Become It?)

Ep 235: What Does Go-To Really Mean (And How Do You Become It?)

Becoming the Go-To Expert Isn’t About Being the Best—It’s About Being Talked About You can be brilliant, qualified, and the most prepared person in the room—and still feel invisible in your industry. It’s frustrating. Especially when you see others with MUCH less experience getting referred, tagged, and talked about. But that’s the difference between being […]

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Ep 235 - What Does Go-To Really Mean (And How Do You Become It?)

Ep 234: Radical Responsibility & Speaking Like a Thought Leader

If content were the answer, your audience would already have what they need. What they’re actually looking for—whether they realize it or not—is leadership.Someone to help them see what they can’t.Someone to hold the vision when they’ve lost sight of it. And if you’re the face of your business, that someone is you. Leadership isn’t […]

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Ep 235 - What Does Go-To Really Mean (And How Do You Become It?)

Ep 233: Sounding Like ‘You’ on Stage Starts with Ditching This One Habit

There’s this weird thing that happens when smart, articulate business owners get asked to speak: They start sounding… weird. They say stuff like, “What if I told you…”They parrot lines from mentors they admire.They stiffen up, overthink, and suddenly sound like a motivational quote generator instead of a real human. In this episode, I’m sharing […]

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Ep 235 - What Does Go-To Really Mean (And How Do You Become It?)

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Ep 235 - What Does Go-To Really Mean (And How Do You Become It?)

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