When most entrepreneurs think of speaking, they think of either professional speakers charging a fee for their talk or speaking for free to get experience to eventually command a fee. But this concept of trading money for time wasn’t why you built your business, and speaking for free without a strategy isn’t going to lead you towards the results you want. The good news is that this isn’t the only way to speak to get results in your business.
In today’s episode, I’m sharing with you my interview on the Sweet Life Podcast with April Beach where I explain the two types of speaking business models you can use to grow your business. We’re going to dig into my unique approach to sales and will share with you the step by step process to effectively use speaking opportunities into a money maker for your biz.
This conversation is filled with GOLD and tangible strategies so be sure you don’t miss this one!
In this podcast interview with April, I share:
- How speaking fits into your business and how you can leverage this to grow your business
- The types of Speaking Business Models and understanding which one aligns with your goals and strategies
- The importance of having a signature talk—one that connects to your offers and to the solutions that you provide
- Why listening to your prospect and understanding the context of their problems are critical steps for a successful sales call
- My unique approach to sales—3 steps that you can follow to effectively use speaking to grow your business
OTHER WAYS TO ENJOY THIS EPISODE:
- Listen to the full episode on Apple Podcast or Spotify
- Read the episode transcript
LINKS MENTIONED:
- HoH Ep #202 – 5 Strategies to Supercharge Your Selling Skills
- THSS Ep #75: Creating a Method You Can be Known For with April Beach
- Learn more about April Beach and the SweetLife Podcast
And here’s a few other episodes you might love too:
- THSS Ep #116: 3 Ways to Monetize Free Speaking Gigs (without selling from the stage)
- THSS Ep #68: Is Guest Speaking Wasting My Time? [My 2020 Speaking Recap]
- THSS Ep #50: How to Integrate Speaking with Digital Courses or Products
- THSS Ep #21: 5 Steps to Speaking on Stages to Grow Your Authority & Audience
- THSS Ep #5: Why SPEAKING should be your next marketing strategy
