On today’s episode, we’re talking about a cornerstone of any successful online business: building an email list.
I know that you know how important this topic is— yet so many experts place it far too low on their list of just do activities.
As an online business owner, you likely spend a lot of time creating content, whether it be through courses, digital products, social posts, blogs and more— but if you’re not actively building your email list, you may be missing out on a significant opportunity to connect with and nurture potential customers.
In this episode, I’ll share exactly what I did right, and where I have regrets building my list, and how email fits into speaking on stages.
Episode Highlights:
- The importance of providing ‘real’ value to your audience
- Why building list is so important and how focusing on getting ‘quality’ leads is a must
- How your email list has direct correlation to your business health (aka your ability to sell your programs)
- The connection of email list building to speaking
- Two things you need to consider when growing a healthy email list
- Strategies / sustainable ways you can leverage to help you expand your email list
OTHER WAYS TO ENJOY THIS EPISODE:
- Listen to the full episode on Apple Podcast or Spotify
- Read the episode transcript
PREVIOUS EPISODES MENTIONED:
- EP #35: You Need More Cowbell: The Power of Personality in Email with Bobby Klinck
- EP #49: The Power of Simple Launching with Liz Wilcox
- EP #160: Why your email list isn’t growing (and how to use speaking to accelerate it)
- EP #177: Steal 4 Pro Secrets from My Conversion Copywriter, Sara Vartanian
- EP #195: The Money Block I Didn’t Realize I Had
LINKS TO RESOURCES:
Hate writing newsletters? Check out Liz Wilcox’s Email Marketing Membership and use the weekly template and swipe copy as your own (only $9/month)
20 Minute Newsletters: Your solution to the wth-do-I-write headache that comes with email marketing
And here’s a few other episodes you might love too:
- THSS EP #23: Embrace these 4 Pitching Truths to Land Your Next YES
- THSS EP #59: Authentic Selling on (& off) Social with Nikki Rausch
- THSS EP #64: 4 Things to Do NOW to Prepare for Pitching in 2021
- THSS EP #116: 3 Ways to Monetize Free Speaking Gigs (without selling from the stage)
- THSS EP #167: 10 Stages You Could Be Speaking On Now to Attract Clients
