If content were the answer, your audience would already have what they need.
What they’re actually looking for—whether they realize it or not—is leadership.
Someone to help them see what they can’t.
Someone to hold the vision when they’ve lost sight of it.
And if you’re the face of your business, that someone is you.
Leadership isn’t optional—it’s the job.
In this episode of The Ramble Refinery, I unpack what real leadership looks like behind the scenes of an online business—not in theory, but in the mess of missed deadlines, quiet launches, and shifting plans.
Because how you lead in those moments is what sets the most trusted voices apart.
Leadership isn’t about having a team. It’s how you show up in your content.
We often tie leadership to org charts and titles—but inside a personal brand, it’s how you communicate. How you hold space. How you respond when engagement dips or the results stall out.
If you’ve been tempted to blame the algorithm, pause your visibility, or wait until things feel easier—this episode will hit.
In this episode we cover:
- Radical responsibility—and how to take it without spiraling into shame
- The subtle ways victim mindset sneaks into expert businesses (and how to spot it)
- Why aligned action beats performative perfection every time
- What it actually looks like to empower your audience to believe in themselves (without coddling or bulldozing them)
- And yes—a story about a failed $200 startup ring and how their leadership missteps cost them everything
This isn’t about fixing what’s broken—it’s about refining how you lead.
Whether you’re creating content, delivering talks, or mentoring clients, your leadership shows in every word you publish and every decision you make.
This episode is a call to raise the standard—not just for how you lead others, but for how you lead yourself.
This conversation is honest, uncomfortable in the best way, and designed to help you realign with the kind of leader your audience is actually waiting for.
Ready to listen?
- Tune into the full episode on Apple Podcast or Spotify
- Prefer to read? Read the episode transcript
Enjoyed this episode? You also might love:
- Episode 96: Be a Leader for Your Audience [Cross Cast Interview]
- Episode 100: Jill Stanton: Be Unapologetically You
- Episode 138: Is Your Message Being Ignored? Make This One Change to Stand Out and Resonate with Your Ideal Person
- Episode 148: These 4 CEO Mindset Shifts Have Allowed Me to Grow My Online Business in a Way that Works for My Life
