Ep 235: What Does Go-To Really Mean (And How Do You Become It?)

Episode 235 - What Does Go-To Really Mean (And How Do You Become It?)

Becoming the Go-To Expert Isn’t About Being the Best—It’s About Being Talked About

You can be brilliant, qualified, and the most prepared person in the room—and still feel invisible in your industry.

It’s frustrating.

Especially when you see others with MUCH less experience getting referred, tagged, and talked about.

But that’s the difference between being an expert… and being the go-to.

Being the go-to doesn’t mean you’re better.
It means when your topic comes up, your name does too.

That’s what this episode of The Ramble Refinery is all about: the subtle (but critical) difference between being good at what you do and being the person people remember when it matters.

In this episode, I break down:

Why most experts stay overlooked—even when they’re doing great work
What makes someone truly referable (hint: it’s not “adding more value”)
A spicy take on why trying too hard actually pushes people away
And the mindset + message shifts that make you easier to talk about

This isn’t about demonstrating more competence or collecting credentials. It’s about creating marketing momentum that gets people talking about you—for the right reasons.

Because being the best doesn’t matter if no one remembers to say your name.

Tune into Episode 235: What Does Go-To Really Mean (And How Do You Become It?)

→ Listen to the full episode on Apple Podcast or Spotify

→ Read the episode transcript