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We’ve all heard versions of the phrase “there are really no new ideas” and “there are thousands of people who do what you do”, so when it comes to speaking on platforms and stages…
How do you talk about something that has already been heard?
How do you find an angle that’s unique and refreshing?
How detailed or broad should your topics be?
Can I talk about stories?
Does it all have to be “teachy” how to?
So. Many. Questions.
And if you’re anything like my clients, the truth is you have DOZENS of things you *could* talk about.
But the question is, how do you craft topics that are both compelling, but also align with your strategic business goals (remember those?😜)
In today’s episode I’m doing something I’ve never done before and airing a REAL coaching call where I help a lucky business owner extract the genius out of their head and into 6 (yes SIX!) magnetic speaking topics that they can use for pitching podcasts and stages this year.
I hope this episode will get you fired up to nail your topics so that when invites come your way— or you find an opportunity you want to pitch— you are prepped and ready to pounce!
Here’s a sneak peek at some of the topics we cover:
- What it takes to choose a topic that gets you known as an authority in your niche
- The importance of understanding your audiences’ problems
- Four lenses you can use to help you identify your sweet spot topics
- Two ways you can create your topics
- Weaving your unique experiences and stories to your topics
I hope this episode will be the fire to get you moving and get you started so that when conversations arise about you speaking to someone’s audience, you already have the buffet prepared and can serve up what they need. I can’t wait to hear how this one resonates with you!
Listen to the full interview:
OTHER WAYS TO ENJOY THIS EPISODE:
- Listen to the full episode on Apple Podcast or Spotify
- Read the episode transcript
ABOUT MY GUEST KIM KIEL
Kim Kiel is a brand voice expert, copy coach, and founder of the boutique copywriting agency Kim Kiel Copy.
With 17+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps Gen X entrepreneurs and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy. When she’s not nerding out on sales psychology in her home of Edmonton, Alberta, you can find her tromping through the Canadian wilderness with her kids or continuing her quest to find her favourite whisky.
Connect with Kim via Website I Instagram | Linkedin
Tune into her podcast→ Ill Communication for copywriting tips and sales strategies for small businesses.
Enjoyed this episode? You also might love:
- Episode 215: The Power Of A Signature Talk: Saying Yes & Staying Visible (Even When You’re Swamped!)
- Episode 207: Visibility Strategies: Breaking Through the Noise with a Small Following
- Episode 190: Crafting a Signature Talk: Tips for Customizing Your Message to Any Audience
- Episode 42: 5 Essential Truths for Crafting Your Signature Story
- Episode 22: Nail Your Topic: 5 Tips for Choosing Your Signature Talk Concept
Nail Your Guest Speaking Topics🎤Snag this step by step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits → Grab the workbook right here!
Want to work 1-1 style with Heather? Check out the Talk Audit to snag private coaching
