December 6, 2021

Signature Story Case Study with Jono Petrohilos

More like this:

Signature Story Case Study with Jono Petrohilos

grab the profitable speaking guide

7 Strategies to Take "free" exposure to the bank.

FREE download

create your signature talk on your schedule 

learn more >

Subscribe to Heather’s YouTube Channel here.

LISTEN TO THIS EPISODE ON APPLE PODCASTS / SPOTIFY / STITCHER

We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.

I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.

Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.

In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.

You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process he went through to learn how to tell his story and improve, how speaking shows up for him in his digital course business and more.

But before you dig in you might be wondering, what is a “Signature Story”?

Simply put, a Signature Story is your story as an entrepreneur of your journey related to what you do today. 

Your Signature Story is NOT your resume. It is NOT a list of accomplishments and it is NOT about demonstrating how all of your experiences have “perfectly positioned you for where you are today”…

Your Signature Story is the story of the relatable STRUGGLE that led you to your SOLUTION, and the SUCCESS (aka result) of that solution on your life and business.

To dig into this topic further, check out this episode: 5 Essential Truths for Crafting Your Signature Story (plus there’s a few more storytelling episodes listed below)

Episode Highlights:

Million dollar course creator, Jono Petrohilos started as a bootcamp instructor who was underperforming.  Inside his Signature Story he shares the single best piece of advice that put him on the path to success

If hearing examples from others gets your brain fired up, you’re going to love this inspiring and tangible episode.

  • From being the worst bootcamp instructor to being the best
  • Leveraging his signature story and how he infuses this in his business
  • How finding a mentor helps him get better on what he does
  • Why sharing your vulnerability or relatable struggle matters when crafting your story
  • What to do if you have great content but find it difficult to present in an engaging way
  • Plus Jono share his philosophy on building a Facebook Group community with engaged audience 

About my guest, Jono Petrohilos

Jono is the co-founder and director at Fitness Education Online, one of the largest providers of online education for Fitness Professionals in the world selling over 100 courses every single month and generating over $1M in revenue every year.

Jono is also an award winning international speaker, best selling author and podcast host. He has recently started a new business – The Course Creator Community, where he helps other course creators to successfully create and scale their courses.

| Connect with Jono on Instagram | Facebook I | Via Website


Want to dig into Storytelling deeper? Check out these episodes:

on demand presale doors open

For The Online Expert Ready To Make An Impact On And Off Stage

Nail your message, hone your story and craft a money making talk on your schedule.

learn more >>

Becoming The Known Authority

Scoop up this limited time 4 part training to help you get your ish tight, so you’re positioned to make an impact with your message, and be the name everyone wants on their stage. Podcasts, summits, conferences-you choose! 

audio series

A limited time training! Dropping September 7th! 

GET RIDICULOUSLY WELL-KNOWN IN YOUR NICHE

Download 7 strategies to purposefully turn your next unpaid speaking gig into a profitable outcome.

Swipe my 19 irresistible phrases to make your audience red hot for your offer. Your call-to-action will never be ignored again.

fresh resources

Listen in

podcast

say hi

INSTAGram

Build your talk

accelerator