Last week, we had a spicy convo about getting back to basics and doing the *real* work that moves the needle. And if you listened, you probably felt a little called out 😅.
This week, we’re going a layer deeper because how you show up while doing that work matters.
You can post more, sell more, all the things more… but if people don’t trust you, it’s not going to work..
And TRUST seems to be a hot topic right now with many claiming we’re in a “trust recession” which I call BS.
Here’s what we get into:
- Why selling feels “icky” when trust is off
- How to share your work without making it all about you
- The Trust Equation (yes, there IS a formula, from a BOOK!)
- Where AI is quietly breaking trust with your audience and what to do instead
- The shift that makes your content land better
- Plus a quick challenge to notice what you’re consuming this week
Ready for another week feeling fired up? Let’s go.
P.S. I’ve got a new program coming out called The Refinery and I’m stoked to share more about it soon. If you want to get on the waitlist or explore working together, >>click here to start the conversation.
Tune into Episode 249:
→ Listen to the full episode on Apple Podcast or Spotify
→ Read the episode transcript
Previous Episode Mentioned:
- Episode 248: Newton’s Law & The Hustle Reframe We All Need Right Now
- Episode 37: Becoming a Trusted Authority in Online Marketing with Andrea Howe
- Episode 245: Your Brain Called. It Wants Its Job Back
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