Why Trying Too Hard to Be Different is Hurting Your Business with Megan Yelaney

Okay friends, we are inching dangerously close to the New Year.

And if you are anything like me, you’re probably sitting there with your fresh 2026 planner, feeling that creeping pressure to “reinvent” yourself. You might be thinking, “I need a totally new angle,” or “I need to burn it all down and start fresh to get noticed this year.”

Before you do anything drastic, listen to this episode.

Originally recorded in August of this year, I hit pause on the podcast before releasing… and I’m so glad I did because this is the right time for you to hear this one.

I’m chatting with business strategist Megan Yelaney, and this is one of those real, grounding conversations that helps you slow down, zoom out, and rethink how you show up in your business.

In this episode, we talk about:

The “uniqueness” trap – why trying so hard to be different can actually hurt your sales, and why specificity is what really works
The messaging pendulum swing that traps entrepreneurs between copying others and being so obscure no one gets it
Why social media feels so dang hard (hint: it has nothing to do with the algorithm)
A spicy take on AI – where to actually use it in your business and where to definitely leave it out
How to niche down without boxing yourself in or burning it all to the ground
Leading with empathy – why it’s the most powerful (and overlooked) marketing tool you have right now

If you take one thing into the New Year, let it be this: it’s okay to be redundant.

The most successful business owners aren’t inventing a new message every Monday. They’re saying the same damn thing, over and over again, until it sticks.

So grab your coffee, and let’s get into it!

Tune into Episode 247:

→ Listen to the full episode on Apple Podcast or Spotify

→ Read the episode transcript

About Meghan Yelaney:

Meg Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different—and using that to create demand.

With her Distinctive Edge Framework, clients go from struggling to stand out or get consistent sales… to finally being clear on how to talk about what they do, and getting hired because of it. Some have hit $10K months for the first time. Others? Multi-six and even million-dollar businesses. All without chasing every trend or burning themselves out. She’s also a twin mom to her sons Ayden and Kevin and fur mom to mini golden doodle, Luna, musical theatre junkie and avid fantasy smut reader.

Connect with Megan via Website I Instagram

🎧 Listen to her Podcast: Business Not As Usual

🔥 Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you → click here to download Megan’s Business Story Blueprint

✨ Claim Your Spot As The Expert Everyone Wants On Their Stage → Sign up for the Becoming The KNOWN Authority—your fast-pass training to get the red-hot clarity you need to become ridiculously well-known so you can turn every speaking opportunity into serious biz-boosting traction.