Why I Don’t Cold Pitch (And How I Actually Book Stages)

“Heather, how in the world do I book more stages?!” It’s the #1 most asked question I get from you all.

You see the advice everywhere—hustle, send a million cold pitches, fill out every speaker application you can find. But what if that whole approach just feels…icky and completely wrong for you?

Spoiler alert: I don’t cold pitch. At all.

Yep, I said it. I never cold pitch. So if I’m not cold pitching…what am I doing?

In this week’s episode of The Ramble Refinery, I’m telling you exactly what works—and how I land podcasts and stages without feeling pushy or fake.

You’ll hear:

Why cold pitching doesn’t align with how I’m wired (and might not work for you either)
The difference between transactional relationships vs. the truly transformational connections
The two types of speaking business models (hint: knowing yours matters)
My “Warm ‘Em Up” strategy — how I turn cold contacts into warm relationships and hot opportunities (think: dating for your biz)
How to nurture these connections and build a sustainable ecosystem of referrals and invites

This episode is a real, no-BS look at how I’ve built my speaking career by focusing on real connections. My hope? It gives you permission to stop following “shoulds” and start building a speaking strategy that’s 100% YOU.

Tune into Episode 244: Why I Don’t Cold Pitch (And How I Actually Book Stages)

→ Listen to the full episode on Apple Podcast or Spotify

→ Read the episode transcript

Previous Episodes Mentioned:

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