
“Heather, how in the world do I book more stages?!” It’s the #1 most asked question I get from you all.
You see the advice everywhere—hustle, send a million cold pitches, fill out every speaker application you can find. But what if that whole approach just feels…icky and completely wrong for you?
Spoiler alert: I don’t cold pitch. At all.
Yep, I said it. I never cold pitch. So if I’m not cold pitching…what am I doing?
In this week’s episode of The Ramble Refinery, I’m telling you exactly what works—and how I land podcasts and stages without feeling pushy or fake.
You’ll hear:
- Why cold pitching doesn’t align with how I’m wired (and might not work for you either)
- The difference between transactional relationships vs. the truly transformational connections
- The two types of speaking business models (hint: knowing yours matters)
- My “Warm ‘Em Up” strategy — how I turn cold contacts into warm relationships and hot opportunities (think: dating for your biz)
- How to nurture these connections and build a sustainable ecosystem of referrals and invites
This episode is a real, no-BS look at how I’ve built my speaking career by focusing on real connections. My hope? It gives you permission to stop following “shoulds” and start building a speaking strategy that’s 100% YOU.
Tune into Episode 244: Why I Don’t Cold Pitch (And How I Actually Book Stages)
→ Listen to the full episode on Apple Podcast or Spotify
→ Read the episode transcript
Previous Episodes Mentioned:
- Episode 242: Why I’m Ditching the Perfect Plan [Spring Refresh Series]
- Episode 73: How to Personalize Pitching using a VA with Emily Reagan [Part 1]
- Episode 74: How to Personalize Pitching using a VA with Emily Reagan [Part 2]
Enjoyed this episode? You also might love:
🎧 Episode 237: Want More Speaking Gigs? Rethink Your Approach
🎧 Episode 219: Hate Networking? Graceful Tactics To Grow Game Changing Relationships
🎧 Episode 215: The Power Of A Signature Talk: Saying Yes & Staying Visible (Even When You’re Swamped!)
🎧 Episode 209: Speak for Free? When to Say Yes (or Gracefully, No)