May 8, 2025

When It’s Time to Pivot: A Real Talk with Ellen Yin [Spring Refresh Series]

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Heather Sager

A high performance coach for visionary and visible leaders. Former corporate executive turned entrepreneur with 1,500+ stages under my belt, host of Hint of Hustle, and when I'm not behind the mic I'm chasing three young boys, training for a half marathon, or baking sourdough in my cozy log cabin in Bend, OR.

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Episode 2 of the Spring Refresh Series

This week’s episode of The Ramble Refinery is your permission slip to pivot boldly and follow your curiosity. 

I pulled one of my fave throwback interviews with the brilliant Ellen Yin, founder of Cubicle to CEO out of the vault—and it could not be more relevant for anyone feeling a little burn-it-all-down-but-make-it-strategic about their business.

You’ll hear:

  • What it really means to pivot with purpose (hint: it’s not about starting from scratch)
  • How Ellen went from six-figure clients to $500 courses—and scaled it in 90 days
  • The power of sharing your business numbers publicly (and how it builds trust)
  • Behind-the-scenes of building a media brand that runs on content and connection
  • Balancing hustle and rest—and how to know which season you’re in
  • Why starting over doesn’t actually mean starting over

Whether you’re navigating changes in your biz or secretly dreaming about a refresh, you’ll love Ellen’s refreshingly real take. 

Tune into Episode 239: When It’s Time to Pivot: A Real Talk with Ellen Yin  [Spring Refresh Series]

→ Listen to the full  episode on Apple Podcast or Spotify

→ Read the episode transcript 

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