EPISODE 255 OF THE HINT OF HUSTLE PODCAST
Jessi Jean’s $1.2 million Yap Challenge launch is a marketing case study for the record books, and in this episode I’m sharing my vantage point as a 24 year pro speaking veteran and communication expert (and it’s probably not what you think. We’ll drill into the three intangible qualities that I believe led to her massive success (none of which have anything to do with positioning, offer design, or marketing tactics). Plus I share my own “curse of the expert” moment and what 24 years of speaking on stages did and didn’t prepare me for when it came to talking on camera. But this episode isn’t just about Jessi— it’s about how YOU show up as an expert moving forward in this “attention economy”.
What You’ll Learn
- A breakdown of Jessi Jean’s Yap Challenge launch from a speaking/ communication expert
- The three qualities I saw in Jessi that contributed to her community building success (none of which have anything to do with marketing tactics)
- The “curse of the expert,” and why it makes it harder to teach the thing you’re best at
- Why discomfort watching someone else win is often a map back to your own values
- Why the “she wasn’t really new to this” criticism going around misses the point
- What’s coming in Part 2: the recipe for combining confidence and competence into real momentum
LINKS & RESOURCES MENTIONED IN EPISODE:
🔗 Jessi Jean’s Instagram: @JessiJeanHome
🎧 The “Bitter B Trap” episode: https://heathersager.com/episode250
🎧 The Articulate Your Thoughts episode: https://heathersager.com/episode2
MORE FROM ME:
🔗 Grab the latest FREE resources: https://heathersager.com/start
🔗 Browse all episode shownotes: https://heathersager.com/blog
📣 Work with Heather → click here to explore programs and coaching.
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SUBSCRIBE & REVIEW
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Enjoyed this episode? You also might love:
🎧 Ep 249: Trust “Recession” Hype & The Real Truth About Why Talking About Yourself Feels Awkward
🎧 Ep 244: Why I Don’t Cold Pitch (And How I Actually Book Stages)
🎧 Ep 236: You Crushed the Talk… So Why Do You Feel Like Crap?
🎧 Ep 223: How To Pick What To Work On Next: 3 Powerful Pillars For Business Growth
🎧 Ep 211: Serve, Speak, Transform: Creating Lasting Impact From The Stage